Faster than the gti though 🤙I watched that earlier and agree Matt isn't a Ford fan, every vid he's done with the Fiesta he's picked faults that aren't there.
I mean he pitched it directly against the GR Yaris and BMW M3 in a track battle.
But then Auto Express did this. See below, makes me think it must be thought of as a league or 2 above its actual rivals.
They do awards for Directors etc in my industry, its a well known "secret" that the vast majority of them are purchased. Pay 1k for a chance to win & the meal & a little glitz, pay 2k for a guaranteed win to use as justification for that large bonus. I have no doubt its similar to an extent in the car industry.I'm sure I remember reading the i20n won best hot hatch award even before it's been released.
It's all pure advertising publisity...
Like others have said I'm sure there are alot of incentives for reviewers to pick one over the other.
I always find carwow videos a bit meh.... Unless Matt's in some 500plus bhp machine he seems like he doesn't want to be there...